موضوعات
آموزش و پرورش
ادبیات و زبان
پزشکی، دندانپزشکی و داروسازی
تاریخ و جغرافیا
داستان و رمان
دیگر
دین و فلسفه
روانشناسی
ریاضیات و آمار
سلامتی، تناسب اندام و رژیم غذایی
شیمی و پلیمر
علوم اجتماعی و حقوق
علوم زیستی و بیوتکنولوژی
فیزیک و نجوم
کامپیوتر و اینترنت
کتابهای کودکان و داستان
کسب و کار و اقتصاد
کشاورزی و دامپزشکی و غذا
معماری
مهندسی و فناوری
هنر و تئاتر
محصولات
Do You Make These Mistakes in English?: The Story of Sherwin Cody's Famous Language School - PDF
نویسندگان: خلاصه: In the early 1900s, the language of America was becoming colloquial English-the language of the businessman, manager, and professional. Since college and high school education were far from universal, many people turned to correspondence education-that era's distance learning-to learn the art of speaking and writing. By the 1920s and 1930s, thousands of Americans were sending coupons from newspapers and magazines to order Sherwin Cody's 100% Self-correcting Course in the English Language, a patented mail-order course in English that was taken by over 150,000 people. Cody's ubiquitous signature advertisement, which ran for over forty years, promised a scientifically-tested invention that improved speaking and writing in just 15 minutes a day. Cody's ad explained that people are judged by their English, and he offered self-improvement and self-confidence through the mail. In this book, linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early twentieth century cultural history. The author shows how Cody became a businessman-a writer, grammatical entrepreneur, and mass-marketer whose ads proclaimed ''Good Money in Good English'' and asked ''Is Good English Worth 25 Cents to You?'' His course, perhaps the most widely-advertised English education program in history, provides a unique window onto popular views of language and culture and their connection to American notions of success and failure. But Battistella shows Sherwin Cody was also part of a larger shift in attitudes. Using Cody's course as a reference point, he also looks at the self-improvement ethic reflected in such courses and products as the Harvard Classics, The Book of Etiquette, the Book-of-the-Month Club, the U.S. School of Music, and the Charles Atlas and Dale Carnegie courses to illustrate how culture became popular and how self-reliance evolved into self-improvement.
Climate of Extremes: Global Warming Science They Don't Want You to Know - PDF
نویسندگان: خلاصه: Is the weather truly getting worse? When it comes to global warming, dire predictions seem to be all we see or hear. Climatologists Patrick Michaels and Robert Balling Jr. explain why the news and information we receive about global warming have become so apocalyptic. The science itself has become increasingly biased, with warnings of extreme consequences from global warming becoming the norm. That bias is then communicated through the media, who focus on only extreme predictions. The authors compellingly illuminate the other side of the story, the science we aren't being told. This body of work details how the impact of global warming is far less severe than is generally believed and far from catastrophic.
When Customers Talk... Turn What They Tell You into Sales - PDF
نویسندگان: خلاصه: Your Customers Are Talking…We’ve Been Listening! In the final installment of his customer service trilogy, T. Scott Gross has partnered with the leading consumer market intelligence firm BIGresearch to find out how retailers don’t listen to their customers—and what they risk by ignoring what their customers want. BIGresearch surveyed 100,000 retail customers, and their valuable feedback on service, pricing, habits, and what they look for in a shopping experience are presented for the first time in When Customers Talk. Their insights will help you anticipate customers’ needs and use emerging trends to your advantage. You’ll learn how to attract and retain profitable customers and effectively beat the competition. Here are just a few topics: В· Discover how customers view chain retailers differently than small operations.
The AdSense Code: What Google Never Told You About Making Money with AdSense - PDF
نویسندگان: خلاصه: Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to ''crack'' The AdSense Code and unlock the secrets to making money online.
If You Turned into a Monster: Transformation Through Play: A Body-Centered Approach to Play Therapy - PDF
نویسندگان: خلاصه: Draw me a picture of what you would look like if you turned into a monster. Dennis McCarthy's work with distressed or traumatized children begins with an exercise that is simple but very effective: he invites the child to communicate with him in their own way, through the non-verbal language of play. Using case studies from his clinical experience and with numerous children's monster drawings, McCarthy lets the meaningful self-expression of the child take centre stage. He demonstrates that being allowed to play, move and draw impulsively and creatively in the supportive presence of the therapist is in fact the beginning of the therapeutic process. These activities are shown to be more therapeutic for the child in practical terms than the interpretation of the clues it provides about the child's state of mind. This very accessible book will be inspiring reading for play therapists and other professionals working therapeutically with young children and their families.
What Did You Say? What Do You Mean?: An Illustrated Guide to Understanding Metaphors - PDF
نویسندگان: خلاصه: Jude Welton looks at a hundred of the most common figures of speech in this visual workbook designed as a springboard for family and classroom discussions. Each figure of speech is accompanied by an illustration showing its literal meaning, which will help AS children recognize and learn to enjoy metaphors and figurative language. The book can be used by parents one-to-one with their ASD child. Teachers can also use the book as the basis for classroom work on figurative language.
People Skills: Guiding you to effective interpersonal behaviour - PDF
نویسندگان: خلاصه: AlmostВ every profession these days requires that you possess ''goodВ people skills''. But what are people skills and how can they beВ developed? PeopleВ Skills: Guiding you to effective interpersonal behaviour willВ equip you with the knowledge and skills to get more from yourВ interpersonalВ relationships, whether they be of a personal or professional nature. TheВ book opens with an explanation of a basic model of interpersonalВ functioning in a contemporary context. In the chapters that follow,В this model is applied to:  • understandingВ yourself  • nurturingВ relationships  • enhancingВ group functioning  •  thrivingВ in organisations  •  developingВ personal leadership  • sustainingВ interpersonal development. BrimmingВ with case examples, applications, and opportunities for reflection,В People Skills is a practical book,В readily accessible by anyoneВ interested in the complex dynamics of interpersonal behaviour.
The Golem at Large: What You Should Know About Technology - PDF
نویسندگان: خلاصه: In the widely discussed first volume in the Golem series, The Golem: What You Should Know About Science, Harry Colllins and Trevor Pinch likened science to the Golem, a creature from Jewish mythology, a powerful creature which, while not evil, can be dangerous because it is clumsy. In this second volume, the authors now consider the Golem of technology. In a series of case studies they demonstrate that the imperfections in technology are related to the uncertainties in science. The case studies cover the role of the Patriot anti-missile missile in the Gulf War, the Challenger space shuttle explosion, tests of nuclear fuel flasks and of anti-misting kerosene as a fuel for airplanes, economic modeling, the question of the origins of oil, analysis of the Chernobyl nuclear disaster, and the contribution of lay expertise to the analysis of treatments for AIDS. Anyone who views technology with a wary eye will love The Golem at Large. Harry Collins is Professor of Sociology at Cardiff University and Director for the Study of Knowledge Expertise and Science at the University of Wales. His other books include the forthcoming The One Culture (University of Chicago Press, 2001) and (with M. Kusch) The Shape of Actions (MIT, 1998). nTrevor Pinch is a founding member of the Department of Science and Technology Studies at Cornell University, where he is now chair. He is co-editor (with Wiebe E. Bijker) of The Social Construction of Technological Systems (MIT, 1989).
You: On A Diet: The Owner's Manual for Waist Management - PDF
نویسندگان: خلاصه: For the first time in our history, scientists are uncovering astounding medical evidence about dieting -- and why so many of us struggle with our weight and the size of our waists. Now researchers are unraveling biological secrets about such things as why you crave chocolate or gorge at buffets or store so much fat. Michael Roizen and Mehmet Oz, America's most trusted doctor team and authors of the bestselling YOU series, are now translating this cutting-edge information to help you shave inches off your waist. They're going to do it by giving you the best weapon against fat: knowledge. By understanding how your body's fat-storing and fat-burning systems work, you're going to learn how to crack the code on true and lifelong waist management. Roizen and Oz will invigorate you with equal parts information, motivation, and change-your-life action to show you how your brain, stomach, hormones, muscles, heart, genetics, and stress levels all interact biologically to determine if your body is the size of a baseball bat or of a baseball stadium. In , Roizen and Oz will redefine what a healthy figure is, then take you through an under-the skin tour of the organs that influence your body's size and its health. You'll even be convinced that the key number to fixate on is not your weight, but your waist size, which best indicates the medical risks of storing too much fat. Because the world has almost as many diet plans as it has e-mail spammers, you'd think that just about all of us would know everything there is to know about dieting, about fat, and about the reasons why our bellies have grown so large. YOU: On a Diet is much more than a diet plan or a series of instructions and guidelines or a faddish berries-only eating plan. It's a complete manual for waist management. It will show you how to achieve and maintain an ideal and healthy body size by providing a lexicon according to which any weight-loss system can be explained. YOU: On a Diet will serve as the operating system that facilitates future evolution in our dieting software. After you learn about the biology of your body and the biology and psychology of fat, you'll be given the YOU Diet and YOU Workout. Both are easy to learn, follow, and maintain. Following a two-week rebooting program will help you lose up to two inches from your waist right from the start. With Roizen and Oz's signature accessibility, wit, and humor, YOU: On a Diet -- The Owner's Manual for Waist Management will revolutionize the way you think about yourself and the food you consume, so that you'll diet smart, not hard. Welcome to your body on a diet.
Men Are from Mars, Women Are from Venus: A Practical Guide for Improving Communication and Getting What You Want in Your Relationships - Original PDF
نویسندگان: خلاصه: Popular marriage counselor and seminar leader John Gray provides a unique, practical and proven way for men and women to communicate and relate better by acknowledging the differences between them. Once upon a time Martians and Venusians met, fell in love, and had happy relationships together because they respected and accepted their differences. Then they came to earth and amnesia set in: they forgot they were from different planets. Using this metaphor to illustrate the commonly occurring conflicts between men and women, Gray explains how these differences can come between the sexes and prohibit mutually fulfilling loving relationships. Based on years of successful counseling of couples, he gives advice on how to counteract these differences in communication styles, emotional needs and modes of behavior to promote a greater understanding between individual partners. Gray shows how men and women react differently in conversation and how their relationships are affected by male intimacy cycles (''get close'', ''back off''), and female self-esteem fluctuations (''I'm okay'', ''I'm not okay''). He encourages readers to accept the other gender's particular way of expressing love, and helps men and women learn how to fulfill each other's emotional needs. With practical suggestions on how to reduce conflict, crucial information on how to interpret a partner's behavior and methods for preventing emotional ''trash from the past'' from invading new relationships, Men Are from Mars, Women Are from Venus is a valuable tool for couples who want to develop deeper and more satisfying relationships with their partners.آیا کتاب مورد نظر هنوز بر روی سایت قرار نگرفته است؟ جای نگرانی نیست! کافی است بر روی گزینه سفارش کتاب کلیک کرده و درخواست خود را ثبت کنید. در کمتر از چند ساعت کتاب شما را آماده خواهیم کرد.